In part 2 of this Feature, we sit back down with Stephanie Grace Schull, PhD., inventor, and Founder of the brand, Kegelbell. It is a brand dedicated to helping women solve the issues surrounding weak pelvic floor muscles and all the side effects they cause. We discuss: Making the shift to Direct to Consumer; Breaking societal taboos; Building a community; The future of Kegelbell; Where to reach Kegelbell; and so much more.
The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.