In part 2 of this Feature, we sit back down with author, designer, and entrepreneur Rachel Ashwell. Rachel Ashwell always had a “shoot at the hip” type of personality. Starting from a small store in Santa Monica, Rachel Ashwell built Shabby Chic into an iconic brand. We discuss: Continuously diffusing your brand through design standpoint; Design collaborations; The importance of being transparent with others; Shabby’s Chics newest clothing lines; The future of Shabby Chic; and so much more.
The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.