2342: The Power of Strategic Marketing: and the Rise of Blockchain in Advertising
Sheila Kloefkorn, the multi-award-winning marketing thought leader and Founder of KEO Marketing, joins me on Tech Talks Daily. Sheila's B2B marketing agency has been instrumental in helping Fortune 1000 companies and mid-market businesses in 100+ countries scale faster by executing well-rounded, goal-oriented marketing plans. In today's episode, Sheila shares her insights on common marketing mistakes companies make and offers actionable marketing tips that entrepreneurs can apply to increase the profits and value of their businesses. Sheila also discusses how leveraging a fractional CMO can lead to faster and more economical business growth. As a marketing visionary, Sheila explores the future of blockchain in the realm of marketing and advertising. She emphasizes the potential of this groundbreaking technology to revolutionize the industry and shares her predictions on how blockchain will shape advertising in the coming years. With over 25 years of experience in the marketing industry, Sheila began her career in New York City at a small marketing firm, which she helped expand into the largest youth marketing firm in the world. As one of the first online advertisers, Sheila has witnessed the rapid evolution of the digital marketing and advertising sector. Her numerous accolades include In Business Magazine Phoenix's 2022 Women of Achievement, Phoenix Business Journal's Top 10 Business Leaders of the Year, and Top 25 Dynamic Women in Business. Don't miss this enlightening conversation with Sheila Kloefkorn on Tech Talks Daily, where she shares valuable insights and expert advice on marketing strategies, business growth, and the future of blockchain in advertising.
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