IN DETAIL: Sarah Curran, Managing Director, True Fit
Sarah Curran-Usher is an online fashion pioneer, having first made her name in the UK with the establishment of the trailblazing accessible luxury fashion site my-wardrobe.com, before moving on launch Very Exclusive for the home shopping giant The Very Group. Curran has also been a consultant and a non-executive director for a number of big names and for the past year, she has been managing director of EMEA for fashion personalisation platform True Fit – a role that combines her twin loves of data and ecommerce.True Fit’s data-driven personalisation platform for footwear and apparel retailers uses rich connected data and machine learning to enable personal experiences for fashion retailers, and ensures consumers feel confident to buy the right product first time, leading to a better experience for the customer and fewer returns for the retailer.In this episode of ‘In Detail’ Sarah tells Lauretta Roberts, Editor in chief of TheIndustry.fashion, all about her new role while also looking back on her career and looking forward to what’s next for the dynamic online fashion market in the post-pandemic word.