455: It’s Jell-O But Better with Oddball’s Sophia Cheng

Oddball is an exciting new product that aims to reinvent jelly snacking, taking away market share from the dominant Jell-O with a vegan superfood snack. On this episode, we catch up with Oddball's amazing founder, Sophia Cheng. We met Sophia earlier this year on the floor of the Natural Products Expo West trade show, where she was hustling the pouches of berry, mango, and grape jelly out of her backpack. I was impressed and invited her into the studio to talk about her journey to bringing this traditional Asian dessert to the masses. I love the product as well as catching up with the company’s founder. I hope you enjoy this conversation. Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We’d love to hear from you. MORE FROM ODDBALL:BTS: Behind the Snax with Oddball [Snaxshot]Meet Sophia Cheng [Canvas Rebel]Oddball breaking the Jell-O mold [Food Business News] See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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If you're a fan of smart and lively conversations about food, home cooking, and culture, this is the place. We interview the most interesting characters in the world of food, media, and cookbooks and release episodes several times a month. The program is hosted by TASTE editors Aliza Abarbanel and Matt Rodbard, and is sometimes recorded live at Rizzoli Bookstore in New York City. Visit TASTE online: tastecooking.com