PNR 179: Yes, Apple Will Buy Disney (someday)

In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. Rants and raves include brand studios and college choice. This week's TOM example: Mint. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr179 Rumors: Is Apple Going To Buy Apple http://markets.businessinsider.com/news/stocks/apple-seen-as-disney-buyer-by-wall-street-malone-2017-3-1001866926-1001866926 Netflix Has A Billion Dollar New Business That It’s Starting To Explore http://www.businessinsider.com/netflix-merchandise-revenue-2017-4 Six Strategic Lessons For Publishers Moving Beyond The Articlehttps://www.themediabriefing.com/article/six-strategic-lessons-for-publishers-moving-beyond-the-article   Rant/Rave http://www.adweek.com/agencyspy/heres-the-problem-with-that-content-studio-you-just-built/129188   https://velocitypartners.com/resources/the-new-media-message/#/   THIS OLD MARKETING - MINT https://blog.kissmetrics.com/how-mint-grew/ https://contently.com/strategist/2015/03/23/how-mint-turned-content-into-a-big-business/

Om Podcasten

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.