How to Find—and Patch—the Holes in Your Gym Business

Gym owner Jason Cohen recently did a hard audit of his business, taking a close, honest assessment of its five most critical aspects: the client journey, operations, facility, marketing, and sales. After the audit, he made some changes. Since then, his gym has been more successful than ever. Here's what Jason learned when he got up close and personal with his business—and how you can find and patch the holes in yours. Links: Locomotion Fitness Level Method Gym Owners United Two-Brain Prog...

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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.