Should You Rent a High-End Location for Your Gym?

Boutique downtown space or giant rustic warehouse—where should you set up shop? The answer depends on more than your aesthetic or even your marketing plan. It all depends on who your audience is and what you're selling them. Links: Gym Owners United Timeline: 1:57 – High-traffic, expensive retail locations: You’re selling convenience. 3:59 – Pull up a chair for an old-fashioned stakeout. 6:57 – Think about price per square foot—and how much that square foot can generate. 9:17 – Differen...

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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.