Will the CrossFit Games Actually Help Your Gym?

It's that time of year—your Facebook feed is full of athletes hoping to make the leap to elite, and once again you find yourself thinking: "The CrossFit Games are cool—but do they matter for my business?" The answer is yes—and no.Here, Coop addresses that question and provides three strategies that will help if you want to use the competitive CrossFit season to help grow your gym.Links: Intramural Open GuideGym Owners UnitedTimeline:1:50 – Who the Open is for, and how it can benefit your business.4:27 – How Regionals (or Semifinals) can get your staff fired up. 6:46 – What can the Games actually do for your clients? 9:21 – Gym business models that benefit from the CrossFit Games. 11:39 – It’s the stories that matter.13:53 – Using the Intramural Open to boost retention. 15:21 – Going to Regionals/Semifinals to maximize inspiration. 16:12 – The CrossFit Games as a networking and learning opportunity. 

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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.