S31E1 - Rethinking productization

Yes, we’ve discussed productizing before on this podcast... but we hadn’t done so with Eisha Armstrong yet, who literally wrote the book about it. So, Ash and Flo invited her on - and she kindly hopped on to share what she knows about structuring, templatizing, and tech-enabling services before building entire ”products.” A Highly recommended listen!

Om Podcasten

So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/