Gamifying the Ecommerce Experience with Tophatter COO, Sree Menon

Sree Menon, the COO of Tophatter, explains how the company has successfully gamified the online shopping experience. Plus, she reveals why understanding unit economics and A/B testing are the keys to building any online marketplace. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce

Om Podcasten

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs. Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.