How Kellogg's is Leveraging Emerging Technologies and Strategic Partnerships to Build a Scalable B2B2C Platform

Robert Birse, the Head of Global B2B Ecommerce at Kellogg’s, explains how the company is leading the charge in creating scalable B2B Ecommerce strategies using technology like A.I. and machine learning to build symbiotic relationships and partnerships with customers. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce

Om Podcasten

Welcome to the #1 podcast for commerce teams, executives, and entrepreneurs. Join host Stephanie Postles as she sits down with commerce leaders on the front lines of digital innovation. With guests from established enterprise companies to D2C start-ups barely out of infancy to everyone in between - you’ll get the inside scoop on what’s Up Next in Commerce. New episodes come out every Tuesday and Thursday. Up Next in Commerce is created by Mission.org.