Fashion Designer Thakoon Panichgul's Pivot to Direct-to-Consumer Business

Fashion designer Thakoon Panichgul became an industry darling when he was one of three recipients of the prestigious CFDA/Vogue Fashion Fund in 2006. More than a decade has passed since, and the Thai American designer is ushering his namesake brand into a new era with the same clean construction—this time with a direct-to-consumer business model. On this episode, Panichgul shares how he’s adapting to a changing fashion landscape and what he’s learned along the way.

Om Podcasten

From the creators of Who What Wear—your trusted source for celebrity style, the latest fashion and beauty trends, and shopping suggestions—comes the brand new podcast, Who What Wear with Hillary Kerr. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion and beauty world. Each week, Who What Wear Co-Founder and Second Life podcast host, Hillary Kerr, will cover everything from the latest emerging trends and talent to candid conversations with industry icons. This is what style sounds like.