How Confident Are You In What Influencers Should Make?

As the influencer marketing space evolves, so will the tools, platforms and services out there that make things better. We’ve interviewed some folks behind some of these startups here on the show already and we’ll continue to do so. I like to think we’re keeping an eye on what’s out there in case a better mousetrap comes along. One topic of discussion in the influencer and influence marketing space that has extended into the realm of software solutions and other attempts at making the industry better is the focus on understanding fairness in influencer pay. What should influencers charge? Is that fair compared to other mediums? How much should one with 10,000 followers charge versus 100,000 followers or is there a difference? Cynthia Ruff has a unique perspective on the problem of pay scales and influencer marketing. She comes from a finance background in which she managed compensation recommendations for clients. So she’s intimately familiar with HR systems and research around fairness in compensation. But on the side as she worked in that world of compensation speciality, she was also building quite a strong platform of her own at Darling Down South where she is a lifestyle influencer. As the issues she faced along with those tackled every day by influencers, small and large, she saw the need arise for an arbiter in the influencer payment space. Enter Compfident. That’s the name of Cynthia’s new company. It’s a mashup of Compensation and Confident. The platform what’s influencers to be confident in the compensation they ask for and brands to be confident in the compensation they pay. The site is built on data collected from users, but also from inputs across the spectrum of the influencer marketing space. Brands are giving Compfident input about their budget and fees. Influencers are giving Compfident their campaign information and the platform is connected with many others thanks to Cynthia’s previous relationships. The platform is new, but Cynthia has a nice roadmap of the kind of resource if can be for the whole industry, not just influencers and not just brands. We dove in and talked about it today on the show.  Speaking of resources, there is nothing worse than wasting countless hours looking for digital files on your intranet, shared drive, desktop, cloud storage, or excel files. Say goodbye to the days of overflowing, unorganized file storage, and hello to finding files with speed and clarity. MarcomGather, is my new favorite digital asset management solution, it helps me stay organized, so I can get back to the parts of managing these podcasts I enjoy … like making sure they sound good. With MarcomGather I quickly centralize assets, eliminate unorganized file storage, and best of all - I don’t lose track of my files again. Experience MarcomGather free for 30 days at jason.online/marcom. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.