As you know here on Winfluence, we spend a good deal of time talking to influencers and content creators. We also have had the chance to dive into the talent management side of the industry and see the space from the angle of someone who is mindful of the creator’s business and the brand’s needs in interacting with them.
On this episode, we have an interesting and rare treat. Molly Tracy is a talent manager who came from the brand and agency side of things only to go out on her own and start VRAI Digital, her own talent management firm.
Jess Keys is a popular lifestyle blogger and influencer … @JessKeys_ on Instagram. She is also one of Molly Tracy’s clients. I rolled the dice and asked them both to come on the show … together. I wanted to talk to the talent and the talent manager about that relationship, how they collaborate to serve brands and Jess’s audience in authentic ways, what the challenges of being talent in today’s volatile market place are and more.
We had such a fun discussion, I kept pushing a little deeper and even got both of them to answer a hot-button question … what do they think of the influencer marketing software companies and managed services? Those are set up to serve the brands. But are they set up to serve the creators? You might be surprised at their answers.
Let’s just say the software company folks might want to get out some note pads and pens to take some notes. You might also want some ice packs and band aids. This one might hurt a little.
An honest and revealing discussion about being the talent … and being the talent manager ... is on this episode of Winfluence.
This episode is sponsored by Storyblok and its 2022 State of Content Management Report. It is a very useful survey of 515 businesses in the U.S. and Europe – companies just like yours – and how they are approaching content distribution through their digital channels in 2022.
You’ll get some interesting insights and inspiration for your content management plans. That’s The State of Content Management Report from Storyblok. Download it for free at storyblok.com/winfluence.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Om Podcasten
There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing.
Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond.
🎙️ Episode Highlights:
Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently.
🔥 What You'll Explore:
📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success.
🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships.
🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand.
🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints.
📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections.
🚀 Stay Connected and Informed:
If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing.
🎧 Where to Tune In:
Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream.
📲 Engage and Connect:
You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.