Working with Celebrities and Celebrity Influencers for Original and Branded Content

My definition of an influencer is anyone who can motivate an audience to take action. Now, that’s a very broad definition. In fact, anyone can be an influencer (or more accurately, influential) under those criteria.  But when it comes to differentiating between influencers, we have to split hairs. And one category where my hair-splitting axe comes out is the category of celebrities. I think there are two categories of celebrity influencers: Those who are celebrities and also have social media followings. And celebrities who are such because of their social media followings. Regardless of the differences or similarities, Brittani Kagan works with both kinds. She is the head of talent partnerships and a partner at Portal A. It bills itself as a branded and original content company. What they do specifically is create branded content … so influencer and celebrity campaigns, commercials and even long-form content, for brands. But they also create original content for streaming and media platforms like Netflix, HBO Max and beyond. They work with celebrities, but also with those I might classify as influencers. If the creator is a good fit for what they’re building, they work with them. I put my definitions to the test with Brittani when we caught up recently. She shared a lot of insight into how bigger, celebrity-focused branded and original content talent scouts cast their projects, come up with ideas and more. Our conversation revealed a bit more about what it’s like to create and partner with creators at the highest levels … with the biggest budgets. It was an enlightening conversation and one that should spark a few interesting ideas for us all.  This episode of Winfluence is presented by Tagger, the complete influencer marketing software solution. You can meet me and Tagger president and founder Pete Kennedy at the Influencer Marketing Show April 27 in New York City. We will be joined on stage by Jenny Heinrich who leads influencer marketing at Ketchum as we discuss the metrics that matter for moving the needle in influencer marketing. Tagger is a great partner for isolating those success metrics and helping me report back to our clients at Cornett how their campaigns are doing at returning the KPIs and ROI they’re seeking.  Come see us both and hear more at the Influencer Marketing Show. See the full speaker and topic lineup and get your ticket at jason.online/imsfalls. On checkout, use the code FALLS to get a 15 percent discount, just for listening to Winfluence.   And thanks to Pete Kennedy and the team at Tagger for helping bring Winfluence to you each week. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.