EP 22: Six-figure Launches With A TINY List–Tarzan Kay Shares Her Copywriting Secrets

When you’re selling online, most people assume that a bigger audience is better. More people, more money, right? According to today’s guest, a six-figure launch isn’t about your list size and it’s not just about how awesome you are—really! Instead, it’s about how you structure your offer, how you price it, and how you build a relationship with your audience. There’s a method behind it. Tarzan Kay is an email marketing expert and former copywriter-for-hire who’s been able to generate massive revenue with a small audience. In this episode, Tarzan shares exactly how she did a $151,000 launch last year. And, naturally, she shares all of her expert email marketing and copywriting tips on how she stands out in a crowded market—and how you can, too. Listen to the full episode to hear: * What counterintuitive pricing strategy to use if your list is small * How you *structure* your offer matters and how sometimes it’s about more than your sales tactics * What "small list tactics" you can use to maximize your sales when your email list is small * Why you shouldn't WAIT to launch—and how it can actually be the best thing you can do to grow your audience Tarzan’s Links: (https://tarzankay.com/) (https://tarzankay.com/) * (https://tarzankay.com/)TarzanKay.com (https://tarzankay.com/) * 10 Free Email Promo Sequence Swipes (http://tarzankay.com/email) * Instagram: @tarzan_kay (https://www.instagram.com/tarzan_kay/) * The Must-Have Tool For Promoting To A List of Less Than 1000 Subscribers (https://tarzankay.com/personalize-launches-using-video/)   Gillian’s Links: (https://www.gillianperkins.com/startupsociety) (https://www.gillianperkins.com/startupsociety) * (https://www.gillianperkins.com/startupsociety)Join Startup Society (https://www.gillianperkins.com/startupsociety) (promo code: earnmore) * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/) * Get in touch! (https://gillianperkins.com/contact-podcast-form/)  

Om Podcasten

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!