179. How to Build a Strong Company DNA to Attract the Right Candidates and Repel the Wrong Ones

Establishing your company culture is a non-negotiable for success. Today I define what makes up your company’s DNA and break down the key components to consider. You'll get the inside scoop on how to craft a mission statement that truly speaks to your team and why setting clear goals and priorities is a game-changer. We also cover the crucial step of establishing core values that guide your team's actions and decisions.But I don't stop there! I share actionable tips on how to implement and truly live your company DNA, ensuring it's more than just a concept but a part of your daily operations.What you'll hear in this episode:[0:00] The recruiter's pet peeve.[1:10]Importance of establishing company culture.[1:50] Defining your company's DNA.[3:25] Components of company DNA.[7:55] Creating a mission statement.[9:55] Setting goals and priorities.[13:50] Establishing core values.[18:20] Implementing and living your company DNA.[19:55] Conclusion and resources.Listen to Similar Episodes:How to Define Core Values for the Culture You Crave with Ashley AldersonCultivating Core Values for Your Small or Non-Traditional Team with Shannon WeinsteinHow to Master HR Practices and Compliance in Your Business This Year* Connect with me on LinkedIn https://www.linkedin.com/in/jackiemkoch/* Find more information on my website peopleprinciples.co

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Jackie Koch has been in the trenches building the teams that grow companies for over 15 years. She’s hired hundreds of people, navigated countless sticky situations, and earned an MBA along the way. From being deeply involved in the nitty-gritty of team building to now helping others navigate the waters of running a business, she wants to help you avoid the messes she’s had to help clean up. Listen in and discover insights on leadership dos and don'ts, strategies for effective hiring and team building, and essentials to keep your business in employment compliance. Through solo episodes, guest episodes featuring experts in the field, and candid conversations with her business partner you'll be well on your journey to becoming the World’s Greatest Boss.