The Power of Bravery (wsg Max Feber)

Four year entrepreneur and global coffee trend expert, Max Feber, joins Gregg Garrett to discuss his company, BRUW, and his experience with creating a product, launching a company, pitching on Shark Tank, and receiving investment and advice from experienced leaders like Mark Cuban. Max discusses how surrounding himself with people who give him pointed feedback – both good and bad - are the gifts of his learning process and says the secret to motivating high-potential GenZ-ers like himself is to give them a lot of responsibility and room to succeed. Max even lets us in on how the best advice he has received from his most well-known mentor came in simple a package – a three word text. AbouT Max Feber Max Feber is a Shark Tank featured entrepreneur who invented a new way to make cold brew coffee when he was only 15. He is the CEO of BRUW.  Show Highlights Segment 1: Intro, Background, and Forming a firm. 1:17        The new opportunity for cold brew is emerging. 2:46        How Max turned his love for coffee into a passion for the industry. 4:45        What led to the invention of the BRUW filter and its debut on Shark Tank. 5:57        The mind of a maker led to the creation of a product. 8:44        Combining education with entrepreneurship – Max’s continued education journey at Babson College. Segment 2: Brave Leadership & the “Top Three” 9:22        Max’s Top Three: His Parents (David Feber & Susan Feber) – Try without worrying about failure. 11:49      Max’s Top Three: Startup Business Contacts (Hanson Grant) – Not all advice has been useful but it all has been appreciated. 15:50      Max’s Top Three: Mark Cuban (his team and his portfolio) (Website. Blog. Twitter.) 18:15      The best advice Max has received from Mark Cuban? “Do it personally”. Segment 3: Disruption in Industry 22:30      Millennials and GenZ-ers buying “indie” products is disrupting industries. 25:15      Two additional trends impacting industries: At-home “making” and sustainability concerns. 27:56      How BRUW is harnessing the subscription model with a product that doesn’t require frequent ordering. Segment 4: Needed Capabilities 30:27      The importance of finding the right partners to scale: “Partners that are small-er and growing and understanding what it is like to grow are really valuable partners for us.” (BRUW Partner: SR Injection Molding) 35:05      The benefit of being hands-on with partners: Being agile and able to pivot immediately to do something different. (BRUW fulfillment center: Selery) 40:04      Becoming your class’s case study – Professor Brad Johnson. Segment 5: Wrapping Up 41:30      BRUW’s next step – consumer expansion and new distribution models. 44:10      Max’s advice for those employing individuals like Max (GenZ-ers): “Give us freedom”. 47:57      “Entrepreneurship does not function within a bureaucracy.” 50:44      Follow BRUW on social platforms and check out Cold Brew Season to keep up on products, promotions, and news. Additional Information Contact Max / BRUW: Max’s LinkedIn Max’s Twitter Max’s Instagram: @MaxBFeber Max’s Email BRUW’s Website BRUW’s Blog BRUW’s Instagram: @BRUWcoffee Contact Gregg: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio Contact CGS Advisors: Website LinkedIn Twitter

Om Podcasten

You, Me, and Your Top Three is a podcast focused on exploring leadership in the connecting world. Specifically, the podcast invites leaders to tell stories, reflect, and discuss their views on: - disruptions in industry and society; - how they are leading transformations considering these disruptions - brave leadership to drive transformation. It is this last point where we focus most of the discussion, asking our guests to share their insights into the relationships they have with their “Top 3” closest advisors. It is our observation and experience that as the world connects, the importance of a diverse set of counselors is increasing in value. For some this may be a formal advisor who has been contracted on behalf of the company. For most this will be deep relationships in which they have been invested and nurtured. Through stories and discussion, we strive to celebrate the art of giving and receiving advice. The stories that are told are heartfelt and real. At the root we are exploring the process of knowledge building, relationship building, and perhaps most importantly, confidence building. After all, it takes a brave leader to battle the inertia that exists in industries, our organizations, and in ourselves. It is our hope that as successful leaders open up about around the subjects and the way in which they interact with their closest confidants, that our listeners will, in turn, reflect on their own “virtual board of advisors.” Over time they will then surround themselves with those who help them stretch toward greatness and lead bravely in the connecting world.