The Human Touch in an AI-Driven Marketing World: A Conversation with Thomas Helfrich

Are you tired of the constant struggle to generate leads and build your brand? This episode promises to change your perspective. We sit down with Thomas Helfrich, the CEO of Instantly Relevant and LinkedIn's top voice for lead generation and marketing strategy, and embark on an enlightening journey of entrepreneurship and mastering one's craft. Thomas brings to the table his expertise on the potential of AI in business and the pivotal role of human-led strategies in ensuring long-term success. What if you could take control of AI and make it work for your brand’s strategy and marketing? We discuss this very question. Together with Thomas, we explore how to maximize AI technology effectively, without losing the human touch essential to your brand's identity. From battling technology fatigue to choosing the right social media platform for your business, and even leveraging technology to make life simpler - we cover it all. And for LinkedIn lovers, Thomas shares his nine-step revenue system and offers gold nuggets on how to utilize LinkedIn to build credibility and trust.To wrap everything up, we highlight the value of continuous learning and adaptability in the ever-changing business landscape. Whether you're a budding professional finding your footing or a seasoned entrepreneur, there are lessons here for everyone. We also take a peek into Thomas's world as he transforms lead generation for businesses and reflects on his personal entrepreneurial journey. And as a bonus, we give you a sneak peek into his upcoming book, "50 Lessons I Wish I Would Have Known," packed with invaluable insights for entrepreneurs. Tune in for this insightful conversation, and take a giant leap in your entrepreneurial journey!www.instantlyrelevant.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

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Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.