How to break free from manipulative marketing with Dr. Michelle Mazur
Today’s episode of the podcast is an interview with Dr. Michelle Mazur all about bro marketing, and some of the very unpleasant tactics that people use to sell their products and services. Michelle is a messaging expert who combines the tools of successful social movements, with the qualitative research skills she earned in her Communications PhD to help brilliant business owners craft their powerful, captivating message. She has also authored The 3 Word Rebellion, is host of the Rebel Uprising podcast and is featured in Fast Company and Entrepreneur and Inc. I learned so much from my time with Michelle and this is an episode not to be missed! We talked all about what bro marketing is and how it got started, the ways I am changing how I market and sell in my own business and why we need to redefine how we look at success. KEY TAKEAWAYS COVERED IN THE PODCAST: • The things to look out for that will help you spot bro marketing when you are making an investment • What signs you should look out for to determine if bro marketing is lurking in your business • Why you shouldn’t work with someone just because of the money they are making, or the money they are promising you will make • What messaging is, what it does for your business and why you need to focus on it • How to use your messaging to lead and sell with expertise and credibility • How to know what to say and use storytelling to build an argument for your work • How to balance being nurturing and friendly to your audience, and sell to them as a business owner • How we equate people who have big audiences with success, and the need to redefine that THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: How speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and the key to making more money in your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS: • How as a consumer you can protect yourself so that you're confident you're making wise investments • How as a business owner you can sell an online product in an online world, without using bro marketing tactics • Why six and seven figure launches can often be a vanity metric, and why you should focus on the life you want and not the money you earn