How to build a brand with Martha Cristina Garza
Today’s episode of the podcast is an interview with Martha Cristina Garza who is a Marketing Expert and Brand Strategist. She helps visionary entrepreneurs find clarity, focus, and direction to expand their brand reach, revenue, and impact. We talk all about business branding and how to ensure your personality is included in yours. Then we move on to imposter syndrome and being confident to charge your worth! KEY TAKEAWAYS COVERED IN THE PODCAST • Brand strategy is NOT exclusively for huge companies – we all have a brand! No matter how big or small your business is. • Your own personal brand is what others think of you – and we can influence this. • Your brand should represent your knowledge and expertise (heart and values, but also your personality! • You can be professional and fun at the same time. • Be confident with who you are and put it in your brand. • Before you look at your colours etc you have to think about your foundations – who you are, why does it matter, who are your competitors and how do you stand out from them? • People love to hear your story and why you do what you do – it helps them to connect with you. • Our brand is bigger than ourselves and what we like and what we want. It is a reflection of us and who we want to be. • Your brand needs to look and sound the same everywhere. • Put the volume up! Find your personality and what makes you stand out and shout about it. • Not everyone sees everything you do – keep mentioning it/talking about it. • You can appeal to different levels of clients/customers – but you do have to find the balance between helping everyone and spreading yourself too thin. • You never know if someone can or can’t afford your services/product – never assume. • New level, new devil! Imposter syndrome doesn’t go away just because you are at a new level. • We can’t do this on our own! We need the right people around us. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You can be professional and fun at the same time! It is ok to show your personality in your branding. HIGHLIGHTS YOU SIMPLY CAN’T MISS • How Martha became a brand strategist • Building your brand • Tips for tackling Imposter Syndrome