How to have a successful launch using the foundations of marketing with Emily Hirsh
Today’s episode of the podcast is an interview with Emily Hirsh. Emily is a leading Digital Marketing Strategist and CEO and founder of Hirsh Marketing, one of the largest and fastest growing digital marketing companies in the world. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process. We talk all about the foundations of marketing, how to have a successful launch and that we actually can’t do it all so it’s ok to ask for help! KEY TAKEAWAYS COVERED IN THE PODCAST · Always focus on the value you deliver – if you are delivering a really great service, people will talk about it and organically grow your business. · Make it a priority to give attention to the service you are delivering. · True marketing comes from refinement, optimising and learning. · The foundations of marketing - messaging, strategy and overall offer. · The core of your marketing is messaging – your understanding of your ideal customer in a deep and emotional way. This drives all your marketing. · Then you need to look at how you communicate your offer and what you sell. · You can’t build anything on a bad foundation! · In order to have a successful launch, you need to have a warm audience BEFORE you go into launching. · You need to grow your email list prior to launching who are interested and trust you. · If you are just getting started – understand your ideal customer and create value-adding content. · The success of your launch is in what happens before and after your launch. · People don’t buy on their first contact with you! You have to build their trust. · It takes 7-10 touchpoints before someone may choose to buy with you so you have to create them. · Try and do something every single month to grow your warm audience list. · Be realistic with your goals – we are all at different stages in our businesses. · You have to build it up slowly – it doesn’t happen overnight. · Success is created from the foundations. · We need to make sure our content is entertaining to our target audience. · It’s not enough to just have an image with some copy for an ad anymore – there needs to be something more interactive, engaging and creative. · Content is driving everything – it’s how we get attention on everything we do! · You have to stand out with your content. · Create a way for people to gain trust and connection from you and your brand. · Offer a higher level of connection through dms, chat boxes, QandAs, lives. · You can’t have a perfect balance all the time – but you can create your definition of this. · You can only do as much as your season of life allows! It won’t be forever. · People may not actually be “doing it all” – they probably have help! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Having a successful launch is down to what happens before and after the actual launch. You can’t just decide to launch in 3 weeks’ time and expect it to be an instant success. HIGHLIGHTS YOU SIMPLY CAN’T MISS · Emily’s journey so far and how she got to where she is now! · How to have a successful launch · What if you don’t have a huge audience or team? · What is working right now when it comes to content · Work/life balance