How to make your brand stand out with Jennifer Kem
Today’s episode of the podcast is an interview with Jennifer Kem who is a branding and marketing expert who gets entrepreneurs seen, heard, and paid – all for being themselves. We talk all about doing what you love, being human in business and how you can make your brand stand out. KEY TAKEAWAYS COVERED IN THE PODCAST • Trust what you’re good at • Three types of brands: Personal, Offer and Company • The power of the personal brand is bigger than ever because it is a human! • What sets us apart is our ability to be human and show humanity • You are providing a service by telling others your story • Unique Messaging model - 6 brand differentiators: Values, Architype, Stories, Unique Solution Expertise, Irresistible Offer and Rich Niche. • Values – If you know your values, you make better business and life decisions. Instead of being driven by values instead of results. • Architype – This gives you insight into who you are so you can more confidently express what your company is and what you stand for. • Stories – You can communicate your authority story and approachability story. Authority ensures you are seen as an expert and approachability shows you are human and see themselves in your story! • Unique Solution Expertise – The case for someone choosing your solution for themselves. They are not buying your product or service, they are buying your used case and the results you create with that used case. • Irresistible Offer – You have to have something people want to buy! • Rich Niche – You need to be in a niche where people actually want what you are offering. • Marketing is the phycology of consumption THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t go looking for customers/clients in the wrong places! HIGHLIGHTS YOU SIMPLY CAN’T MISS • How Jennifer became a branding and marketing expert for entrepreneurs • Doing what you love and loving what you do • 6 ways to make your brand stand out CHECK JENNIFER OUT: Website Instagram Facebook