4: Episode Four - Making The Brand

How do you turn the world's biggest band into the world's biggest brand? In this episode Alex looks back at the merch machine that grew as big as One Direction themselves with an exclusive insight into one of the group's biggest product launches.  Tweet @thisisalexjames

Om Podcasten

Ten years ago, radio presenter Alex James had a front row seat for one of the biggest musical success stories of all time - One Direction.  In a five part celebration, you'll hear Alex recall the impact 1D made on the radio shows he was hosting plus contributions from the teams, journalists and fans who witnessed first hand how the group changed musical history.  From creation to world domination, this podcast chronicles One Direction's rise to fame - from the X Factor and the music to the brand and, of course, the fans.  Made for the fans, with the fans - this is 10 (Unofficial) Years of One Direction.