Taking an Outcome-Driven Approach | Ruben de Boer

AB Tasty’s VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the experimentation process. Ruben also shares ways to involve cross-functional teams to implement a successful culture of experimentation within the organization and why it’s important to steer these teams towards an outcome- rather than an output-driven mindset.

Om Podcasten

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by Marylin Montoya, Chief Marketing Officer at AB Tasty. Join Marylin and the marketing team as they sit down with the most knowledgeable experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.