1000YoB - 4.07 - Market visit Israel: A different view on the brand Weihenstephan

Traditional beer styles, the elder statesman of breweries: That is how people see Weihenstephan in almost every country. This is not the case in Israel: People there have a totally different opinion about the world's oldest brewery.

Om Podcasten

It has been almost 1000 years since the Bavarian State Brewery Weihenstephan started - and according to its motto "Tradition and Innovation" we dig deeper into the world of podcasts. Be part of Matthias "Tissi" Ebner's (Brand Ambassador) and Anton "Done" Hirschfeld's (Online Marketing Manager) beer journey. Learn something new while listening to scientific conversations or discussions about beer culture. This is where you will discover beer from a whole new angle.