20: Choosing your business name with Mark Grainger
What should you call your freelance business? Should you use your own name or operate under a brand name? On today's episode, Louise chats to fellow copywriter Mark Grainger, who has used both at various points in his business. Mark shares why he decided to change to a brand name, the personal meaning behind the name he chose, and his tips for coming up with a name that feels like you and will attract the kind of clients you really want. Mark Grainger is a copywriter at Blossom Tree Copy. Fi...