80. Pain-free PR for freelancers (with Melissa Hobson)
Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR? My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get those all-important eyes and ears on our businesses. We discuss: Why you shouldn't overlook PR as a strategy to attract clientsMelissa's "tea and biscuits" PR strategyHow to identify the right outlets and prepare your pitchHow to get over the fear...