82. Choosing – and changing – your niche (with Tom Garfield)
Do you have a niche or specialism as a freelancer? Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind? People have big opinions on this topic, but the truth is you can run a perfectly successful business whether you decide to niche or not. And crucially, that decision isn't irreversible. In this episode, I'm joined by website consultant Tom Garfield to hear about his experience of choosing (...