83. How to sell strategy to work less and charge more (with Austin Church)
One way to charge more (and work less) as a freelancer is to shift from implementing the client's brief to selling strategy. When you help to set the direction for a project, you're also far less likely to find yourself navigating the awkward gaps in expectations that can arise from missing or outdated strategies. But how do you transition to selling strategy? What do the deliverables look like? How much should you charge? My guest today is Austin Church, a brand strategist, business coach,...