Why M&C Saatchi CEO Justin Graham always runs towards a fire

In this week's episode M&C Saatchi boss Justin Graham chats about the role of creativity in business, his goal of competing on the reality TV show Survivor and why running towards a fire will lead to better outcomes. This podcast is sponsored by LDV Group.See omnystudio.com/listener for privacy information.

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15 Minutes with the Boss is a podcast that gives listeners exclusive access to some of the top CEOs in the country. Each week AFR BOSS editor Sally Patten sits down with a prominent leader and asks them to share the invaluable advice and wisdom they have accumulated throughout their careers. For stories of success and failure and everything in-between, search and follow 15 Minutes with the Boss. It’s 15 minutes you can’t afford to miss.