Dashboard: What If You Could Wave a Magic Wand?

This week, at a moment when a lot of businesses are confronting chaos and uncertainty, Shawn Busse talks about how he and Kinesis survived the Great Recession, which was primarily by talking to business owners to better understand their needs and pain points. Shawn’s advice? Create a process to talk to both your existing customers and your dream customers on a regular basis. Ask them open-ended questions, including Shawn’s favorite: What would you do if you could wave a magic wand and make anything happen?

Om Podcasten

The 21 Hats Podcast presents an authentic weekly conversation with small business owners who are remarkably willing to share what’s working for them and what isn’t. Unlike many business podcasts, which tend to talk to highly successful entrepreneurs whose struggles are in the past, the 21 Hats Podcast features a rotating cast of business owners who are still very much in the trenches fighting the good fight. Every week, our regulars gather to talk about the kinds of important issues many owners won’t even discuss behind closed doors: whether their businesses are as profitable as they should be, whether they are willing to give up some control to an investor in order to grow faster, why they had to lay off employees, how they wound up with way too much inventory, why they don’t have a succession plan, and even why they are concerned about their own mental health. Visit 21hats.com to hear all of our podcast episodes, read episode transcripts, and learn more. The show is produced by Jess Thoubboron, founder of Blank Word.