Digital Products → How Ryan Sold a Million Stars

Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.Guest’s Links: Website: Read the Book: How I Sold a Million StarsLinkedIn: Ryan HartConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube(00:00) - How Ryan Sold a Million Stars (04:10) - Introduction to Digital Products (04:24) - From Insurance to E-commerce (05:47) - Building the First Digital Product (07:55) - The Star Dedication Concept (10:05) - Developing the Star Dedication Platform (13:58) - Launching with Groupon and Other Platforms (20:45) - Collecting Customer Feedback (21:54) - Expanding Product Offerings (23:11) - Business Growth and Exit Strategy (25:23) - Revenue and Side Business Insights (26:04) - Full-Time Job and Side Hustle (26:53) - Decision to Sell the Business (31:09) - Life After Selling the Business (32:35) - Current Ventures and Advice (37:17) - Final Thoughts and Takeaways Creators & Guests Kunle Campbell - Host Ryan Hart - Guest ★ Support this podcast ★

Om Podcasten

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce