EP 31: Scaling Mid-Tier Ecommerce with Customer Lifecycle Data and Personalisation w/ Ivan Mazour, Ometria
Today’s show is particularly quite exciting: that is because if you are signed up to my newsletter, you'll know by now how I bang on about how fundamental repeat customers are to achieving ecommerce success - and how repeats customers are truly the lifeblood of most ecommerce businesses. So, I did some digging around for Ecommerce customer retention platforms and came across Ometria (https://www.ometria.com/); a predictive Ecommerce Customer Lifecycle Marketing platform that helps mid-tiers retailers drive and increase customer retention by helping them identify: - Their hero customers, - Repeat vs News customers, - Lapsing periods between sales, - Key customer retention metrics at both a granular customer level as well as in segments and holistically After identification of these metrics, it segments your database and sends highly customised and targeted messages to each customer. This interview is with a co-Founder and the CEO of Ometria; Ivan Mazour. I quiz him about how to go about scaling a mid-tier ecommerce business armed with both customer data/insights and personalisation.