How AI and Entity-Based Search are Transforming SEO → Zach Boyette
Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.(00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette (01:29) - Introduction to the Episode (03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble (08:18) - Exciting Services: Paid Media and SEO (09:16) - Impact of AI on Search and SEO (11:02) - SEO Strategies for eCommerce Brands (18:37) - Role of SEO Agencies in the New Era (20:47) - The Rise of Social Search Platforms (34:34) - Conversion Rate Optimization (CRO) (44:59) - Google's API Leak and SEO Insights (47:34) - Conclusion and Final Thoughts Guest’s Links: Website: Galactic Fed_____________________________LinkedIn: Zach BoyetteLinkedIn: Irina PapucConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeCreators & Guests Kunle Campbell - Host Zach Boyette - Guest ★ Support this podcast ★