How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia

In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.(00:00) - Introduction to the Episode (00:33) - The Emotional vs. Functional Debate in Advertising (01:43) - Deepesh Mandalia's Journey and Expertise (04:02) - The Evolution of Deepesh's Career (08:28) - The 5W Avatar Framework (19:47) - Stages of Awareness in Marketing (24:10) - Creating Effective Ad Campaigns (29:09) - Analyzing Ad Performance (30:16) - Analyzing Ad Effectiveness (31:00) - E-commerce Metrics and Insights (31:32) - Optimizing Instagram Ads (34:08) - Leveraging AI for Advertising (35:12) - Building AI-Powered Tools (40:45) - AI in Video and Image Creation (49:33) - Rapid Fire Questions (54:40) - Special Offer and Conclusion Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346📝  Shownotes for this episode Guest’s Links: Website: Depesh's Ad Signals PlatformLinkedIn: Depesh's LinkedIn ProfileConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Depesh Mandalia - Guest Kunle Campbell - Host ★ Support this podcast ★

Om Podcasten

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce