S05 EP24: Removing Unintended Road Blocks in the Checkout Process
Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode, Greg Greiner from Bolt discusses why a focus on the bottom of the onsite funnel - ‘checkout’, is equally important to focus. According to Baymard Institute, 30% of shoppers cite friction at checkout as a major impediment to not completing a purchase and 70% of all shoppers abandon their carts at the bottom of the funnel.
Greg is the head of Product at Bolt, an eCommerce checkout solution that works a range of eCommerce platforms like Magento, BigCommerce, Salesforce, NetSuite, Woocommerce, and any headless eCommerce solution.
According to Greg, Bolt’s remit as an eCommerce checkout solution is to speed up the checkout process and improve conversions.
Bolt reduces standard guest checkout sessions times from over a minute to just 30 seconds.
This episode will help you understand checkout performance benchmarks as well as checkout best practises to deploy in your checkout flow in a bid to improving conversions.
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Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
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Find out more on klaviyo.com/2x.
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