SE2 EP23: YOUR WHY is not what you SAY...acting out your WHY is what matters
WHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF)
What - we do
How - we are difference USP / Differentiation
APPLE:
Inspired leaders and organisations
think act communicate from the inside-out
we make great computers
beautifully designed
action
Everything we do we BELIEVE in
challenging the status co
we BELIVE in doing things differently
The way we challenge the STATUS co
is by our products
Beautifully designed,
Easy to use, and
User friendly
We just happen to make GREAT computers
WANT TO BUY ONE?
Go back in history…
Julius Cesar
Alexander the Great
Napoleon
Elon Musk
Inside - Out
GOLDEN CIRCLE
"People don't buy WHAT you do, they buy WHY you do it.”
~ Simon Sinek
Inward view
Sticking to your own lane.
Yet a scalable WHY
LIMBIC - feelings
NEO CORTEX - rationality
your why permeates through all your communications
if is not just about saying…it is in every single detail about your brand that your customers, investors, suppliers and the general public interact with
minimal designer furniture at an affordable price
We think the high street and expensive designer brands give consumers a raw deal. That's because everyone along the way takes a cut, from agents to landlords. And you - our discerning customer - pay for that cut. So we're making a stand: taking on the high street to offer you original furniture design at affordable prices. Here's how we do it differently:
GREAT DESIGN, AFFORDABLE PRICES
DIRECT FROM THE MAKERS
No physical stores. No middlemen. We're just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you.
OUR PRICING
Without the middleman we connect you directly with designers, giving you designer furniture at affordable prices.
UNCOMPROMISED QUALITY
We work with fresh design talent to create our unique furniture collection. And then we find the best craftsmen to build it - often the same people who make products for top high street brands.
images
colours
price
copy
choice of influencers
choice of store location
well made clothes
the perfect pair of trousers
How It All Started We started Bonobos because we couldn't find pants that fit. They were either way too tight or too boxy. We fixed it. Now we've expanded our playbook to shirts and suits.
Warby Parker
“rebellious spirit and a lofty objective”
to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses
Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?