SE3 EP03: KING FITNESS ~ How to build a Lean Direct-to-Consumer eCommerce Brand 📈

Spela upp

Joe is an ecommerce entrepreneur and the founder of KING.fitness - he used to be a freelance designer for global brands such as Coca-Cola, American Express and Unilever.

He recently decided to apply his design skills into a physical product brand called King Fitness - a sports brand with a focus on high-quality gym accessories.

I actually pre-ordered one of his products - the King Fitness gym bag via an Instagram ad. I was put on a pre-sales list and eventually received my order 6 weeks after purchase. 

I got Joe on the show to break down his funnels and how to set up a lean pre-order physical product business. 

We talk about:

• designing physical products
• sourcing process and finding reliable suppliers
• dominating amazon with reviews
• instagram ads
• testing the market with pre-sales
• the importance of photography and how to find photographers on the cheap

OUR SPONSORS: 

We have two sponsors

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).
If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

--------------------------------------------------------------

KLAVIYO is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for.

With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences.

If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.