SE3 EP30: Scaling Your Campaign AdSets (DAY 4) ~ Pillars of a Rock Solid Facebook Ads Strategy

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4 Ways of Scaling a Campaign

Campaign doing well - what do you do to SCALE up?

OPTION 1: Increase Budget Gradually

Increase daily budget by 20% every 3 days

The algorithm needs 2-3 days to adjust.

The first day of SCALE, ROI may be negative.

Change the budget within the first 3 hours after midnight of the ad account time zone

OPTION 2: Duplicate Winning Adset - Vertical Scaling

Leave existing working adsets

Duplicate the adsets and adjust the budget between 50-300%

DO NOT touch a working ad set

OPTION 3: Horizontal Scaling Strategy

5-10 duplicates of the same adset and carry out 20% increments every 3 days

OPTION 4: Product Scaling

Adding more products and testing these new products on Facebook

OPTION 5: Export you winning ads from an existing Ad account

Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance.

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