SE3 EP58: Why Running Ads Is Not A Sustainable Growth Strategy - How to Build a Profitable Brand Community Instead /w Alex McEachern Smile.io
This is the second time I am having Alex McEachern on the show, I had him back on Episode 36!
Alex is Head of Marketing at Smile.io (formerly Sweet Tooth), a community-focused rewards program engine that runs on all major ecommerce platforms.
On this episode, Alex talks about the unsustainable trend of online retailers becoming 'addicted' to running ads and promotions to grow instead of building a profitable brand community.
He shares tips on how to build a community, using reward programs and other tactics that keep all tiers of your customer-base happy and satisfied.
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