SE3 EP61: Leveraging User Generated Content Marketing for Community Growth and Building Credibility
On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist.
Jose goes into details about:
- The power of building a community around your product brand
- Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers,
- How to request, curate and broadcast user-generated content
- Why you should use user-generated content in your paid advertising
- How to craft your brand story around user-generated content with examples from the 'shot on the iPhone' campaign.
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