SE4 EP14: Facebook Ads: Let’s talk about Campaign Budget Optimization - CBO

With the introduction of Campaign Budget Optimisation late last year, We are now able to SET budgets at the Campaign Level and Test a range of Adsets at a Campaign Level From September 2019 you will ONLY be able to set Campaign level budgets. So no ad set budget option.

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Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce