84 (Sell): Trading items of unequal value (David Priemer, Founder @ Cerebral Selling)
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FOUR ACTIONABLE TAKEAWAYS
Don’t show that you have the power in a negotiation.
Slow down the negotiations, it should feel like work every time there’s an ask.
Change the plane of negotiation on each ask. Certain “gives” should run out.
Talk them out of a discount unless they’re sure it’s the only cut.
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Founder of Cerebral Selling
Lecturer at Smith School of Business at Queen's University & London Business School
Former VP of Sales @ Salesforce
RESOURCES DISCUSSED
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