TRIP CBD Co-Founder - How a Sports Injury Led to Europe’s Biggest CBD Brand

In just 5 years, TRIP CBD went from an idea to being stocked in Whole Foods, Soho House, and over 35 countries worldwide, averaging a staggering 400% growth per year.But their success story isn’t just luck, it’s a masterclass in turning challenges into opportunities.When they launched, CBD advertising was banned across major platforms. Instead of giving up, they hacked their way to global success by:Crafting a product so good word-of-mouth became their #1 marketing toolPartnering with brands like Equinox & Soho House to make TRIP the go-to drink for wellness & coolnessThe real benefits of CBD, separating facts from myths.This episode is packed with hard-earned lessons on building a category-defining brand, breaking into elite retailers, and scaling a consumer product when the odds are stacked against you. If you want to know how to build a global brand in a completely new industry, this is the episode you can’t afford to miss.For this episode, we’ve partnered with Bornbound, the sportswear brand revolutionizing athletic performance. Bornbound  mastered the art of combining extreme lightness, rapid-dry technology, and sleek design to create the ultimate running and workout gear.As a 30 & Thriving listener, we’ve secured an exclusive 30% discount for you! Use code 30T at checkout and experience the difference of next-level sportswear.Train smarter. Perform better. Welcome to the future of fitness.🔗 Shop now: https://30-and-thriving.com/bornbound-acast Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Not long ago, Alberto Zandi was a university student trying to figure out his professional path. His first steps were in strategy consulting, but he quickly realized he had an appetite for business. By 22, he founded Emerald Hospitality Group, one of the UK’s fastest-growing businesses according to The Sunday Times in 2024. Now, at 28, Alberto employs over 200 people and owns multiple hospitality brands. His hard work and dedication have landed him a place on Forbes' 30 Under 30 list in 2023.In "30 & Thriving," Alberto sits down with fellow Forbes 30 Under 30 honorees to share the real stories behind their successes, challenges, and personal journeys. These conversations aim to humanize success, showcasing the resilience and perseverance needed to thrive. Tune in for authentic insights that inspire and motivate you to pursue your own entrepreneurial dreams.IG: https://www.instagram.com/30tofficial/LI: https://www.linkedin.com/company/30tofficial/ Hosted on Acast. See acast.com/privacy for more information.