UK’s Best Functional Mushroom Brand – Andrew Salter Built a £Multi-Million Brand from Mushrooms

In just a few years, DIRTEA has grown from a bold idea into the UK’s leading functional mushroom brand, stocked in the country’s biggest retailers and trusted by thousands of customers.But behind the scenes is a story very few founders would have the courage to share. In this episode of 30 & Thriving, Alberto Zandi sits down with Andrew Salter, Co-Founder of DIRTEA, the UK's leading functional mushroom company,  to explore what it really takes to disrupt an industry, build a brand with purpose, and perform at your highest level.This isn’t a conversation about trends. It’s a deep dive into the mindset, strategy, and science behind building something that lasts.You’ll learn:– The real benefits of functional mushrooms (and which ones actually work)– What it takes to lead a wellness revolution– How to stay ahead in the most competitive consumer markets– The challenges (and rewards) of building a business with your sibling– The daily nutrition, fitness, and mental habits that fuel successThis episode will change how you think about your health, your habits, and your potential.If you’ve ever wondered how to take a niche idea and turn it into a household name, this episode is essential listening.Listen now.For this episode, we’ve partnered with Bornbound, the sportswear brand revolutionizing athletic performance. Bornbound mastered the art of combining extreme lightness, rapid-dry technology, and sleek design to create the ultimate running and workout gear.As a 30 & Thriving listener, we’ve secured an exclusive 30% discount for you! Use code 30T at checkout and experience the difference of next-level sportswear.Train smarter. Perform better. Welcome to the future of fitness.🔗 Shop now: https://30-and-thriving.com/bornbound-acast Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Not long ago, Alberto Zandi was a university student trying to figure out his professional path. His first steps were in strategy consulting, but he quickly realized he had an appetite for business. By 22, he founded Emerald Hospitality Group, one of the UK’s fastest-growing businesses according to The Sunday Times in 2024. Now, at 28, Alberto employs over 200 people and owns multiple hospitality brands. His hard work and dedication have landed him a place on Forbes' 30 Under 30 list in 2023.In "30 & Thriving," Alberto sits down with fellow Forbes 30 Under 30 honorees to share the real stories behind their successes, challenges, and personal journeys. These conversations aim to humanize success, showcasing the resilience and perseverance needed to thrive. Tune in for authentic insights that inspire and motivate you to pursue your own entrepreneurial dreams.IG: https://www.instagram.com/30tofficial/LI: https://www.linkedin.com/company/30tofficial/ Hosted on Acast. See acast.com/privacy for more information.