The future of coffee marketing – recorded live at The Amsterdam Coffee Festival

Next up in our series live podcasts recorded at the Amsterdam Coffee Festival, we’re diving into the creative world of coffee marketing.In this session, we speak with leading coffee brands from across the Benelux to unpack the innovative marketing strategies helping businesses connect with the next generation of consumers.Joining us are an expert panel of voices from across the region: Rob Berghmans, Founder and Owner of Caffenation, Bryan Serwatka, Coffee Community Manager at Minor Figures, and Yorick Bruins, Co-founder of Wakuli.Credits music: "Attention" by Dudley Music in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Om Podcasten

A forward-thinking interview series examining the business of progressive coffee culture. The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group. Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee. The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more. Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast