#75: Why You're Scaring Away Clients With An Inconsistent Story, And How You Can Clarify Your Brand By Learning To Say No

If you had cancer, who would you rather go to for treatment? The Specialist: Someone who been working with the exact type of cancer you have for the past 30 years and has an amazing reputation… Or… The Generalist: Someone who can “treat any type of cancer, and detail your car, and fill cavities, and help you invest in the stock market.” You’re never going to put your life into the hands of The Generalist. Your business probably has more in common with The Generalist to than The Spec

Om Podcasten

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.