Eli Schwartz: The Why Behind Your Organic Growth Strategy

SEO for decades has been thought of as an increasingly complex element of marketing to grow your company. But in this groundbreaking book, by Eli Schwartz, we uncover the human and artistic side of growth. Eli's hypothesis is that good SEO is not derived by throwing money and content at a search engine algorithm, but it's created by taking the right intention and building a great product. Product-led SEO is driven by listening to the needs of the customers you serve and delivering solutions that drive growth. Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies. As head of SurveyMonkey’s SEO team, Eli oversaw the company’s global operations, helped launch the first Asia-Pacific office, and grew the company’s organic search from just 1 percent of revenue to a key driver of global revenue. Eli’s work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world. In this episode, Eli thoughtfully shares with us insights and strategies from his book, Product-Led SEO.

Om Podcasten

Chris Schembra is a dinner host, question asker, and facilitator. He's a columnist at Rolling Stone magazine, USA Today calls him their "Gratitude Guru" and he's spent the last nine years traveling around the world helping people connect in meaningful ways. As the offshoot of his #1 Wall Street Journal Bestselling book, Gratitude Through Hard Times, he uses this podcast to blend ancient stoic philosophy and modern day science to teach how the principles of gratitude can be used to help people get through their hard times. By finding the positive benefits from negative situations, and giving gratitude to them, listeners can develop the resilience and optimism needed to get through further trying times. Having used these principles to spark over 500,000 relationships through his workshops and his experiences, this podcast now aims to educate listeners across the world.